Monday, 12 October 2009

Just Be Like CNN

Its a puzzling quote, straight from Fox News:

"What I think is fair to say about FOX -- and certainly it's the way we view it -- is that it really is more a wing of the Republican Party," said Anita Dunn, White House communications director, on CNN. "They take their talking points, put them on the air; take their opposition research, put them on the air. And that's fine. But let's not pretend they're a news network the way CNN is."

Apparently, the White House, which ought to be just focusing on national business...is fairly worried that Fox News is corrupting the public more than the White House can corrupt the public.

I paused over the comment. It was a long moment of pondering. The folks at the White House came to some analysis that CNN is the end-all, be-all, report-all type news network that folks ought to be like. I started laughing.

Back in the 1980s....the CNN crowd might have been a half-way decent news network. Somewhere in the late 1990s....they started to lose their prospective and just became some kind of agenda network. They couldn't tell an entire story....they always stopped at the half-way point.

Things get better. If you ran a news network.....would you rather run your network like MSNBC or CNN....which both currently run marginally profitable networks.....or would you prefer to run a network like Fox which has the top journalists and the viewers to pay them?

Bluntly, a lesson came and went to the newspapers of America.....the vast number of the top fifty papers are either unprofitable or marginally profitable papers. They have deep debt situations with various banks. They were business operations....first and foremost. They should have reviewed their salary structure and stayed within the lines. They should have reviewed their positions on news....and stayed neutral.....to keep the subscription situation stable. They failed.

As you look at MSNBC, CBS, ABC, NBC and CNN....they all are business operations....and failing miserably at the business side. Ask the CBS crowd how they feel about the salary of their 3rd rate Katie Couric? Ask the White House how long a news network can operate, if it's a business failure.....you might see a funny look on their face.

We used to have people working in the White House.....conducting national business. Today, it appears that we have folks whose soul job is to pump up public opinion. Funny.....the Bush crowd tried their best to conduct their national business job and had major issues with public opinion. Today.....same story....except an entire campaign front exists.....trying to counter Fox....and they just can't figure out why the public isn't buying their side of the story.

Some advice here.....anyone who wants to copy CNN.....you might want to ask about profit margins and why people aren't watching them. It might surprise you.