Tuesday, 10 August 2010

The Ten Cannots

I read a great piece today....from the US Chamber of Commerce. It was actually an advertisement in the Washington Examiner. The good Reverend William John Henry Boetcker wrote these in 1873:

- You cannot bring about prosperity by discouraging thrift.

- You cannot help small men by tearing down big men.

- You cannot strengthen the weak by weakening the strong.

- You cannot lift the wage earner by pulling down the wage payer.

- You cannot help the poor man by destroying the rich.

- You cannot keep out of trouble by spending more than your income.

- You cannot further the brotherhood of man by inciting class hatred.

- You cannot establish security on borrowed money.

- You cannot build character and courage by taking away men’s initiative and independence.

- You cannot help men permanently by doing for them what they could and should
do for themselves.

It's an interesting combination of words and wisdom by a religious figure. I sat and pondered over the advice.

He's basically telling the public financial advice that often ends up as a 300-page book. The interesting thing is that you probably can give this to a 18-year old kid and maybe influence his life for the next fifty years.

Spiral Continues

Over the past six months....National Geographic continued it's downward spiral, with another 4.67 percent loss in circulation.

Their readership now stands at 4,493,110.

Based on the trend, we can probably go ahead and predict another four-to-five percent drop by January.

The public has settled into the notion now of cutting back on luxury items. Magazines tend to be such a thing. I admit....it's a small cut of thirty to forty bucks, but folks start to evaluate what needs to be in the house, and NG probably isn't on their top one hundred items. Most kids won't read it today. Most adults might pick it up at the doctor's office for ten minutes but they aren't willing to subscribe.

Adding to this is the political direction of National Geographic. Most issues are slanted enough that folks start laughing about half-way through the magazine.

So for the folks at National Geographic, maybe things will turn around in this economy, but I wouldn't bet on it. You might want to include an article or two on Bigfoot or aliens...just to get a fresh prospective from folks and maybe attract some more readers. Or you could take Brittney Spears and drop her off in some jungle and just get a bunch of pictures of her posing with the local natives or big snakes. This might help.