Friday, 16 September 2011

To Sell A Nissan Leaf?

The Nissan Leaf guys have an interesting car....all battery power.  Course, nobody much in America has interest in jumping into the electric/battery car market.  I got around this week to reading up on the engineers who design the various elements of the Leaf, and they've come to this fascinating problem.  No engine sound.    They've been told that this simply won't be acceptable.  Reasons?  Blind folks need the sound to warn them. Animal lovers think the sound must be there to help Bami and little critters scatter out in the boonies of America.

So I sat and pondered over this.

Here, the Nissan guys might have this one-in-a-million shot of creating a huge reason to buy or acquire the Nissan Leaf....for sound effects.  Imagine that you bought the Leaf....charged it up....and then went down to Larry's automotive parts shop....to buy a special chip with fourteen various engine sounds....which would be played out via a dual-speaker assembly in the front of the car.

So you have the chance to have the 1966 Chevy pick-up sound for your Leaf....you know, the one where one cylinder is always mis-firing.  Or you could have a 1988 Kawasaki motorcycle sound coming out of the engine area.  Maybe you'd like the sound of a 1944 Army Jeep?  Some folks might even want a British MG sound coming out of the engine.

I thought about it and my sound for my Leaf....would be the diesel Cummins engine sound.  I'd want folks to notice me from 300 feet away.

If the Nissan guys were smart....they'd market this to be an optional thing....a dozen sounds on this chip....twenty-five sounds on another....maybe an all-military vehicle chip....perhaps even a French car-sounds chip.

But knowing my luck....the idiots with the US government would eventually stand up and say that only two acceptable sounds would be allowed, and then stomp on all the optional engine sounds.  If you wanted to enhance a product and really draw people to buy it for the wrong reasons....then picking your own engine sound would easily be number one.  I'm hoping they read blogs like mine and get the idea.

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