I've come to realize a couple of things about this Florida primary. First, Mitt had to absolutely win. Even if my one point.....in a winner take all situation.....he had to come out ahead or face serious questions.
Second, ad coverage. Mitt ended up buying over 12k ad's across the state on radio and TV over the past month or two. Newt? Less than 300 ad's. He didn't have the money to start with. But it's a curious thing that if he did have money.....he elected to save it for another day.
Third, Florida was normally supposed to run their primary a few weeks later. They made a decision to push it forward, and the Republican party decided to punish them, by taking away half their delegates to the convention. So instead of 100 delegates.....even if Mitt wins.....he only gets 50 delegates out of this whole experience.
Fourth and final, Newt will probably come in second, falling five points behind Mitt. But Mitt spent a ton of money to get this win, and only walks away with half the normal state delegates. It's a win of questionable value.
I hate to suggest this, but it's almost a scripted event. Newt barely made any real effort on this, I think because of the decreased power and significance of the delegate count. Mitt ended up spending a huge amount of his funding to get this win....does he still have a big bucket for the next two or three states? I'm of the humble opinion that Florida might not really mean very much.
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