Why the Media Boys Might be Worrying

So you come to July, and you've got a Presidential race with Newt and the President.  You work for ABC, NBC, CBS, the PBS crowd, or CNN.....and you'd like to have a payraise or better deal in 2013.  You gaze over at how Newt manhandles media analysts and news folks.

Over the spring of 2012.....Newt has dumped a good bit of negativity over various networks....except Fox News.  Numbers have slipped for most of the major networks....except Fox.  The independent folks?  Well....they just aren't watching in the numbers that existed in 2008.  Commerical advertisers?  They have smiled at the negotiation table and asked for ten and twenty percent off what was the normal advertising rates.  Things aren't going well.

So you stand there in August, and your news division chief, and the CEO....want you to run negative news pieces against Newt.  You start to ask about a new contract and guaranteed pay raise....which they laugh about.  You bring up the lowering numbers of viewers.  They don't care.  So you smile and suggest that you might run their negative piece....but it'll look like something that a 2-year college kid would produce down in southern Mississippi.

Things go back and forth, with PBS and a few newspapers working the frontlines because most of the network guys are worried about their future and their economic prosperity.  The White House guys can't understand why their game strategy isn't being being played aggressively.

The second wife of Newt brought out for another tour?  Well...the only folks watching her in August of 2012....are Democrats.  Nobody much cares for another round of hearing her complain about Newt being unethical.

I know we are a couple of months away from the real ending of this primary business.....and Mitt could still win.  But I'm thinking the last person that the President or the media want to face in the fall....is Newt.  He's capable of throwing questions right back at the wannabe journalists.  People like that attitude.  And it's likely to bring in ten percent of the national independent vote just because of attitude alone.

Just my two cents of observation.