Word got out to CNN that they actually hit rock-bottom.....389k viewers from nationwide, across America, in prime-time for the month of April. Dismal and really negative when you think about it.
The CNN folks are worried. They really need to refocus and somehow find half-a-million viewers somewhere in America, to add onto the top of the 389k viewers they have currently.
So I sat and pondered over this today.
First, if I were CNN.....I'd send a note to the Democratic Party and let them know that I'm busting down the fake doors, and I'm about to start acting like a Fox-like network. I'd be nice about it and say it wasn't anything personal....but no one takes us serious anymore. So we are going to report on some things that folks just weren't going to talk about. Yeah, we might show up at Occidental College. Yeah, we might get into fights with some pretty weird political figures.
Second, if I were CNN....I'd fire Piers Morgan. Bring a taxi up to the building....hire up a WWE wrestler or two, and just have them toss Piers into the cab, and let everyone know that it was nothing personal in firing the guy. Who would I hire? I'd bring in Neal Boritz (the Atlanta talk-chat guy), Terry Bradshaw (the former quarterback), and find some unknown female bartender from a Cowboy bar in Texas. I'd let their chats go as far out to the extreme as they desired, and they could even invite Peruvian coffee farmers into the studio for interviews. Heck, we might even get hunters on the show....talking about the best caliber gun to hunt ducks.
Third, if I were CNN....I'd take Lance Armstrong onto a project to cross the United States....stopping and interviewing kids, grandmas, Texas Rangers, truckers, and ministers. I'd let Lance ask regular questions and tear your heart out from the heartland.
Fourth, if I were CNN....I'd trim Wolfe Blitzer down to a three-hour show on Sunday mornings, and find myself some conservative talk-show host to moderate for his former periods.
Fifth, if I were CNN....I'd hire up a dozen investigative reporters, and just let them focus on corruption in Washington DC District politics. Let them tear apart the city council and help the thirteen city council folks cleanse themselves.
Sixth and final....if I were CNN....I'd ask what the majority of Americans want to hear about, and just give it to them. Sadly, it might mean taking more viewers away from ABC, CBS and NBC news.....but hey, they just weren't going to do the job necessary.