Saturday, 27 October 2012

Old is New

The idea is simple.  Ford opened up this deal to bring back the body, and only the body, of the 1940 Ford Coupe.  $11,900.

No, you get nothing other than the body.  No engine.  No lights.  Nothing else.

Who buys something like this?  I would imagine at least 100k guys are looking at the advertisement and making a call to order theirs within the next month.  By the end of the year....another 100k guys will order it.

They pull the body into their garage, and will spend the next two years....working on the various pieces to customize their own version of the 1940 Ford Coupe.  Their wives will be furious at first, but later find that it's kept their husband busy and out of trouble.

The success of this will lead to several folks thinking over the idea of twenty other classic include (my humble opinion) the original Volkswagen Bug, the Edsel, and even the classic Willys Overland.

My belief is that something is going to occur here which drives the big three car-makers to examine the idea of bringing back classic bodies and putting modern engines and technology into them.

No comments: