The Dew guys decided it was finally necessary to have a Dew breakfast drink. Yeah, it's around in a 16-ounce can. It has around twenty percent more caffeine than a regular Mountain Dew. And there's a little bit of fruit juice in it.....enough to claim it might be marginally healthy for you.
My Bama sense kicked in, and to be honest.....given a choice....I'd just as well prefer a real Mountain Dew with a pair of pop-tarts for breakfast, than switch over to KickStart.
My humble opinion? It'll sell, and eventually....some guy will crank up MAX KickStart, which will feature double the current amount of caffeine in it.