Friday, 20 September 2013

Time's Cover

I'm not much of a Time reader or enthusiast.  To be honest, I probably have touched the magazine once since 2004.  There was a time in the 1980s when I read it religiously and had a subscription.

Time around the end of the 1990s....turned into some piece of trashy news journalism that mostly was a cheerleader operation.  They led the public and their readers to a singular point of view.

At some point, I just sat there and said enough....refusing to consider it much of a asset in terms of knowing the world, events, and where things are going.

This past week.....Time picked up the Syria mess that President Obama got stuck into, and went over the various options for it's front cover.  Most folks tend to think that whatever cover magazines have for the US....it's the same for overseas...like the European environment. Well....no, it doesn't work that way.

If you tell the entire story, from start to finish....you end up with Vladimir Putin looking pretty good, and President Obama looking like a college professor.  Adding to the misery....having a big picture of Vladimir on the cover really puffs up the Russian image a bit as you tell this story.

Time couldn't do that.

So Time issued this printing of the magazine.....with a NCAA football player in some graceful move.  Folks in London, Berlin, Paris, Istanbul, Moscow, and Borg, Germany.....all saw Vladimir.  Folks in Kansas, Charleston, Montgomery, and parts of the US.....saw the NCAA player.  You'd think by glancing at the cover that the big story was the NCAA.  Hidden inside was the Syria piece.  Fifty-fifty shot that you'd realize that by reading this entire long piece......that President Obama really screwed up in some ways.

A bunch of European folks will read Time....come to some radical conclusions, and shock their American friends a few days or weeks later.  A discussion challenge will occur where the European guy wants to talk up Vladimir.  The US guy?  Well...he'll say he read up on the NCAA football story and agrees that players ought to be paid for playing.

I'm guessing Vladimir is sitting there and laughing over this episode.  He probably had the Time cover made up as a poster and hung in his office.  Time's man of the year?  No....they can't give it to Vladimir....it has to go to the Snowden dopey guy.

All of this comes full circle.  The sad truth is that Time just couldn't bring itself to be a real journalistic operation.  When now.....when it's almost bankrupt and barely selling enough to stay in operation.....they just can't stay honest to the public.

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