Just to make an odd comparison with a bottle of booze and college tuition in 1970.
Let us assume that a plain bottle of Jack Daniels in 1970 cost around $4. Today, a bottle of Jacky D's in Bama will cost you $23.95 (maybe less with a sale discount going on).
If you applied regular cost increases of college tuition....it'd be 1194-percent, since 1970.
So a bottle of Jacky D's today....if you used the same numbers.....$44 minimum. Roughly half the rate of what college tuition is.
A rational guy would pause over this and do two things. First, there ought to be some way of bottling up college tuition and selling it like a mutual fund because it's guaranteed to only go up, and if you offered folks some stock $10,000 in value today and it's guaranteed to go up by 1194-percent in forty years.....folks would buy into this in bulk.
The second thing? You might want to go ahead and buy a pallet of Jack Daniels now because at the going rate in 2040....it'll be $60 a bottle.