While it's not front-page news, you might have noticed this week that Facebook had two top executives leave (the chief products officer, and the WhatsApp chief). A big deal? Well, it's an indicator of direction.
A fair number of folks believe that Facebook has finally hit some peak, and it's now suffering from declining numbers.
If you go around Germany for example....WhatsApp is probably more acceptable by the general public, than Facebook itself.
The original promise by the WhatsApp folks....that they'd never label advertisements across their App? Well....Facebook fully intends to bring advertisements to the App (probably occurring before the end of 2019)
What I suspect will happen over 2019? Someone (outside of Facebook) will go and make a new App very similar in range to WhatsApp.....with no advertising, for a download cost of 1-dollar, and maybe fifty cents per year to have the service. At that point, the new guy will take up the frustrated folks with WhatsApp, and Facebook will be standing there, with a boat-anchor-App that has no public appeal. These two executives quitting, probably told Zuckerberg that and he just couldn't accept the demise of WhatsApp.
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