Yellowstone Series?

 This week, I watched the initial first two episodes of Yellowstone (the series, with Kevin Costner).

So, to make it clear....while I am into westerns....by the time I ended episode 2, I kind of noted this series as a non-western western series.  By that, I mean....the chief sales gimmick is the western landscape.  

Description....if you took Dallas, Dynasty, Billy Jack (to a lite-version), and twisted in a lot of unrealistic family drama, you'd get Yellowstone.  

It's not bad....but by the end of the second episode....I just stopped.  There are around 39 episodes of the series, and I just can't figure out how you'd do twenty-plus hours of drama, built on the top of more drama, and layered thick with a final coat of drama.

What sells the series?  I think people are at a level where big wide-open spaces really appeal to a person who has a 72-inch big-screen TV.  You throw in some two-star writers, to who create some crime element....people then accept the marginal series as a big deal.