Social Media Meeting the 'Climax'?

 For most of 2021, and all of 2022....I've been an observer of social media (both in Europe and the US).

There are five things that I've come to observe and note:

1.  Instagram is mostly chained to influencers and people who want the latest trend/fashion/sport/food/diet/etc.  

Instagram is very unlikely to expand past the point where it is today.  If a world recession occurs.....the influencers lose traction.  If you were a Russian influencer, your path to market/profit is now corrupted.  

2.  Facebook/Meta.  

If you categorize users (the guy who only checks it once a day, the guy who checks twelve times a day, and the habitual twice an hour user)....FB needs the habitual twice an hour guy a lot.

With all the hype of censoring....a fair number of people left FB (I did). 

This imaginary world stuff that Meta is heading into....is mostly for gamers, not the content-hunters.

3.  On content.

The only reason for the existence of any of these....is content.  People don't come to Meta, Twitter or Instagram for crappy content.

Meta appears destined in some weird way to have AI working to write content.  For me, it's questionable if you teach AI to write like Hemingway, or hype like Art Buchwald, or lecture like Aristotle, or criticize Greg Gutfeld, or interview like Rogan.

4.  For the tech crowd, there is absolute belief that the 2016 election was triggered by Trump figuring out the social media business, and beating Hillary via their own tool.

You can laugh over the view, but within their circles.....they absolutely believe this.  

Disinformation/misinformation to the extreme?  Absolutely. 

But these people running the 'industry' are not seeing their 'game' or 'toy' as public speech domain.....they see it as a 'roller-rink' that they personally operate, and you only 'skate' by their rules.  Frankly, they don't care if they never generate dividends for the stock-holders.

5.  Fake accounts.

There were always fake accounts and everyone's imagination was limited to 5-percent.

Once Elon said it might be more than 10-percent, and that the wording for the SEC documentation might be fraud.....the whole game got called into question.

Here's the thing, if you were selling a car brand, and suddenly you said the horsepower was not 160 Horsepower, but 130 Hp.....that car's value is cut (maybe 10-percent...maybe 20-percent).  If I were the CEO, I'd be all over this to resolve this and ensure it's like 5-percent.  The longer this joker of a CEO spins this with no answer.....the more likely I'm to believe it's 20-percent.

Most of the fake accounts belong to WaPo, Nancy Pelosi, CNN, or Joe Biden?  Well....that really makes you wonder how bad the situation was allowed to develop like this.

MySpace started up in 2003.....hyped itself for five years, and by 2009....was slowly dying.  

If Twitter comes to a point of admitting 25-percent of the users/accounts are fake?  I'd say they will evolve into a lesser Twitter, and Elon won't be the owner of a Twitter-lite gimmick.

All of this leads back to content, and if you don't have legit content......there's no future.  

Shakespeare had content.  Hemmingway and Steinbeck had content.  Cass Elliot and Janis Joplin had content.  Scooby Doo had content.  Lou Gehrig and Babe Ruth had content.  Dark Shadows, Hee Haw, Kong Fu, and Columbo had content.  Wrestling has content.  Putin (at least in Russia) has content.  Without content, you can go back to mowing grass, or painting fence posts.