Tuesday, 11 April 2023

'Joefluencers'?

 It's a page six story which might be discussed much.

The White House has reached a point where they feel the success stories of President Biden aren't working.  So they are bringing in some influencer (Instagram-TikTok) folks and working up an idea to 'hire' in some way....influencers to sell Joe Biden.

Couple of years ago, for a brief period of six months...I was on Instagram...more or less testing the platform.  My impression?  A significant part of the system revolves around influencers.  

My description of them?  They are out to sell you a brand, a vacation, fitness training, new trendy things, attire and fashion, cooking tips, mental change, etc.  At some point, I observed a influencer 'selling'  meditation, and spiritual awareness. 

Most of what you see on Instagram is adult influence....while on TikTok, I would imagine the bulk of viewers are under the age of twenty (a lot are probably in the 10 to 15 age group).

So you imagine this group of a dozen influencers brought into the White House.  Traditionally there just aren't that many influencers 'selling' people on politics.

The chief problem comes up....the White House folks themselves....who I would deem as master-influencers....have to admit to the Instagram/TikTok influencers....they can't sell Joe Biden's success story.  Logically, the outsider influencers have to stand there and ask the question....if you can't sell it....how can I sell it?

Eventually, I think five or six of the better influencers will take on this task, and market themselves as 'Joefluencers' (my title for their work). 

These episodes will revolve 30 second to 3-minute success stories of the gov't....how they saved people, or saved landscape.  It won't matter if they are half-true or fairly false....they simply want to convince you of something.  

Propagandists?  Well...yeah, but this is the modern era and it's pretty normal already.

All of this....gearing things up for 2024's election and Joe Biden participating?  Yeah, I'd say this is the only method to pursue....if you wanted to market Joe Biden for the 2024 election.  

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