Four observations:
1. Frankly, I've never tried Bud Light in my life....while admitting I've probably tasted over 200 European beers, and around eight US/Mexican beers. I'm pretty partial to German beers.....so this Bud hype is a mystery to me.
2. Dylan Mulvaney a bit bizarre? On my scale of one-to-ten.....I'd rate the character near '8'. Perhaps not Alabama-crazy, but I'm not likely to sit next to the person on a flight.
3. Did Bud management screw up? For some reason, they felt there was a 'gain' in the mix. I fail to see it. If they lost 10-percent of the balance? It's not the end of the world, but if they were losing 20-percent on a permanent basis....yeah, it's a big deal.
4. Finally, all of this occurred via Twitter for the most part. It's curious how the the story just rumbled around for a week and was picked up.
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