How Germans Do Beer Commercials

 After all this Bud-Lite chatter....I sat this week and reviewed the typical German beer commercials.

In about 90-percent of cases....there's some scene of a mountain stream, and 30 seconds of calm chatter about the effort to make a pure beer.  Occasionally, it'll be a beach scene, with the calm chatter.  

The other 10-percent of German beer commercials?  Mostly light humor (what both men and women would laugh about).    

The Heineken folks?  They typically do a comedy-type situation....30 seconds....something that the typical beer drinker would be amused about.

If any of them had gone the trans route?  It would have had to be amusing and I don't think the trans community would be happy over the use of their brand to sell beer in a funny way....at least in Europe.