I'm into Spotify (the podcast operation). I'll admit....it's probably not more than five to eight hours a month, and I'm fairly picky about who I listen to.
This past month, the management of Spotify has had to admit that a billion dollars went out to 'hire' (contract) several big-name folks, and this was a colossal failure with marginal listeners.
Who? Kim Kardashian, Prince Harry/Meghan Markle, and Mr/Ms Obama. To be honest, there's probably another forty-odd folks....who were hyped-up to the management and they just fell for the 'gimmick' of hiring names without thinking of the people who might be interested in them.
To be honest, after you've heard Prince Harry/Meghan chat for about six minutes.....you probably begin to wonder how they could fill a single hour, or even a weekly 'show'.
Crappy management behavior by Spotify? It reminds me of the way that various baseball players and their agents try to sell 7-year contracts to half-wit owners, and a team ends up with a marginal player who might only perform for four of the seven years contract.
But it establishes an 'end' for the fake promi-folks.
These podcasts becoming a big deal? Here's the factor.....classic TV (NBC, ABC, and CBS) has hit some peak and gone into a spiral. There's just a lot of crap TV and people are looking for something 'different'. Podcasts fills the void.
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