Just an odd way to present the 'brand'. You start as the new teacher, and emphasize that the class-unit is separate from the family-unit.
So as days/weeks go by.....you use psychological tools to turn a kid away from the family....that they aren't looking out for your best interest.
Then you suggest that the family doesn't understand them.
Some of the families will realize the intent, and yank the kid out of the school. By the time that the administrator or board realizes the impact....it's too late to do much.
Somewhere in the next decade....the public school system in various states will reach a point where they don't have the numbers to keep a 1,500 kid school open, and closures will start up.
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