Somebody this week asked Starbucks CEO about their newest coffee and cost ($9). What he said....he says a guy needs to just not think about it as a $9 cup of coffee, this is about paying for the “experience” of getting a Starbucks coffee,
I paused over this.
I can remember when coffee (plain/regular) was around 25-cents.
I can also remember being at some airport in the early 1990s....paying $1.
I can remember around 2013....getting a premium coffee of Starbucks....paying around $4.50 (grande/large cup).
At the point where it was near $5....I sat and thought....two premium beers from the grocery across the street...with sales tax...probably would equal the coffee.
To be honest...at least here in Germany, I could buy a whole bottle of vodka now for about $7...which would barely get me two medium cups of coffee.
The experience thing he talks about? Well....if this were a stripper-club...maybe the $9 cost is appropriate. But if the coffee lady is some dimwitted 18-year-old gal with florescent-orange hair, has seven piercings being obvious, and she talks demonic BS about politics....then NO, the $9 is not a reason to drink the coffee.
To be blunt about this...if I ever did buy and drink the $9 coffee....I'd be fearful that my German wife would find out and spend four hours lecturing me about being frugal, and that I should fill a thermos at home with coffee to lug around.
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