Hatred is the most accessible and comprehensive of all unifying agents. It pulls and whirls the individual away from his own self, make him oblivious to his own weal (a bruise left upon the body after a slap or hit) and future, and frees him of jealousies and self-seeking.
-- Eric Hoffer
In a true mass movement, you need something to 'hate', resent, avenge for, or just something to bother you on a day-by-day or week-by-week basis. Just being satisfied and happy....won't achieve a long lasting attachment to a movement.
The neat thing about having this hate or resentment....being in the company of others....you can sit and talk about your hatred, and find companions who feel like you do. A team of 'haters'? Well, it's a great thing. They can come out to some meeting and get all hyped up....getting the adeline flowing, and feel a certain charge. You don't get that with 'love' people or happy people.
So you start to look around and notice that social media has created various 'hate-groups'. They seek your attention and look for charismatic folks with hate-charm, and push them to the front to further the talk and escalation of more hate.
You can create songs around hate....comic dialogs based on hate....movies driven by hate....and even sports hype to generate hate. The NFL, with the Colin Kaepernick kneeling business helped to generate hate, which translated into lesser TV rating, fewer fans, and a very likely NFL strike in 2021. News story generations can be contrived in such a way that a hate-fan base will feel great happiness in the hate story, and drive the movement along to the next agenda.
As long as people are oblivious to the hate hype and continue to fall for the 'trap'.....it proceeds on. The minute that you have people stop in mid-stream and start to ask questions over the hate.....then you have a problem.
If hate swivels up and slows down? The mass movement is in trouble.
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