Friday 29 January 2021

How I See News Media Ratings Over the Next Two Years

 Since early January, I've been thinking over the news media in the US, and where things are going for two years, and I have five observations:

1.  Fox won't be coming back....at least in the sense that they think they might 'recover'.  I do agree....maybe by mid-summer this year, around a quarter of the people quit Fox entirely....will go and find one or two Fox-players to connect with.  The bulk of Fox?  Screwed throughout 2021 and 2022.  

The more expensive contract players?  Go expect most of them to be edged out by the end of 2021, and Fox admitting that profits are down.  Some no-name folks will get their chance, and life will go on.

2.  CNN will admit by the end of 2021...that things are awful boring without Trump.  They will also admit that they don't see anything much with the Biden accomplishments to report.  

In simple terms....forty-percent of CNN's enthusiasm will dry up and you will be having five-person forums talking about college campus dorm life, lack of comfort in Ford pick-up seats, the sodium-level in canned chili, the realization that not many blacks live in Butte, Montana, and chatter over the 1912 Presidential election.  Even CNN management will agree, there's just anything much to report.

3.  Most all of the big names in journalism will be hard-pressed going into 2022 to explain why people aren't happy about the economy.  It'll be suggested as some big Scooby-Doo mystery and that consumers would not understand the whole landscape.  

4. Journalists will act shocked when discovering the 10-to-20 million newly visa'ed 'guests' of America....who had black-work going on prior to the Biden-visa business.....now have no real employment opportunity.

When the journalists go to the black-work employers....they will just state the obvious...they can't possibly pay $15 an hour for untrained labor.  Trying to tell this story?  It'll just go in circles and be written by 5th-grade mentality news people.

5.  Finally, the landscape of 'fake news'?  It'll continue throughout 2021 and 2022.  I would suggest that more than three-quarters of all Americans have a 'mute-mentality' now over the news and refuse to believe about half of what they are told.  

Trying to sell people newspapers or news magazines?  It'll be a very difficult process to turn a profit.  

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