Hertz Bankrupt?

If you open up the business news this morning....Hertz Car Rental is about to declare bankruptcy.

The Covid business did a fairly big number on them, and brought this down to a great extent.

But here's the thing....once the internet came along in late 1990s, and you could compare prices (which I tended to do a good bit)....Hertz was the more expensive of car rental companies. 

Over the past twenty-five years....with probably sixty to seenty occasions that I rented a car, there's not a single episode that I engaged with Hertz.  When it came down to it.....they were always twenty to thirty percent more than most of the other rental companies.

In some ways....the internet brought their pricing 'game' to public attention and probably hurt them in various ways.