Here's the thing.....on the payroll and as actual members....there are around 5-million Americans listed, and suspicions are that around another 15-million non-members exist.
When the NRA lobbyist goes and visits Senator so-and-so, or House Member so-and-so....ensuring they don't go and vote in some wild regulation or gun-control.....the NRA lobbyist can state in a blunt way....we have x-number of members listed for your state (in a state like Missouri....probably over 250,000) that we can send an email to, and have them deny you their vote in this next election.
Even in California, I would take a guess that well over 350,000 NRA members or non-member supporters exist. That swing-vote is a very intimidating factor. For most folks running for Senator....they can't afford to lose a quarter-million votes.
So, that's the real collective power of the NRA.....just one simple membership listing. Even in a state like Vermont, they can probably suggest 100,000 members/supporters exist.