The chart here ONLY covers 'visits' since January 2024.
I would imagine if you used 2020 numbers and compared to today....each is one-third down.
So why?
Skepticism? I think if you privately chatted with folks....more than half of the people you know....aren't readily buying into the 'brand' or message that the networks are putting out.
If you asked over Joe Rogan, Twitter or the podcast folks? Yeah....their message is trusted at a higher level.
So here's the 'problem'....each was paying a high sum of money for their crew to pump out a 'message'. If that isn't working....wouldn't you dump your crew?