1. If you intend to lecture people on business, you better know the topic. The same goes for lecturing people on drug use, taxes, farming, nutrition, homelessness, or resolving conflict.
2. If you use the phrase 'you-better-believe-the-experts' or 'you-better-believe-the-scientists'....your lecture is doomed.
3. If you intend to lecture and this revolves around a COST of some type....you better know the exact amount of cost, and just NOT say it's 'minimum'.
4. If you are using a Hollywood 'puppet' as part of the lecture....you might as well use quotes from Mighty Mouse, Huckleberry Hound, or Space Ghost.
5. If it takes you more than ten minutes of talking to get your chief lecture point across....you probably failed.
6. If you lecture people and say the phrase....'civilization will be destroyed in a single decade'.....people now start to laugh and not take your talk serious.
7. Fidel Castro is famous for lecture speeches....on one occasion, he actually went 7.5 hours with his lecture. There's no indication that folks who started listening....stayed with him for the entire lecture. You kinda need to wrap up a lecture in 30 minutes or less.
8. If your idea is to lecture people....day in....day out....five days a week, then your 'business' will ultimately fail. People can't consume that amount of lecture.
9. Mixing religion, politics or health matters into a lecture is risky business. You may very well wake up....to find half your audience gone because they considered your lecture to be a joke, and they won't return.
10. A comedian can lead a lecture just as well as some four-star general, or some PhD scientist.
(secret tip: If your business is NFL football, and the football side of things becomes the secondary topic, while your lecture is the primary topic.....your business is finished).