Thursday, 22 October 2015
An Unshockable Nation
This week, the New York subway folks were asked to evaluate and hopefully accept some women's underwear advertisements from Thinx.
Well, the evaluation team looked over the poster and the words....then came back to the company to say that it was 'inappropriate' and 'suggestive'. In other words.....maybe if you tone it down a notch....we might accept it for putting on the interior of subway cars as hundreds of thousands of New York City gals travel each day.
I looked at the ad myself, and maybe ten years ago.....I would have agreed on the 'inappropriate' nature. Today, I don't see a big deal. Some gal in some some cotton underwear leaning back on a handmade Mennonite-made chair? Nothing much to get sweaty about....if you ask me.
Now, I agree....if this were being displayed in Red Bay, Alabama or Monck's Corner, SC....in some local catfish restaurant or in some local newspaper.....well, it might disturb some folks. But we are talking about New York City where you just can't shock folks anymore.
It's a curious trend about society today.....we are becoming unshockable. This Jenner guy flipping over to a lady-status? After about a week, it wasn't much of a shock anymore. This basketball player in Nevada who flipped out and almost died on herbal Viagra while paying $75,000 for a three-day hooker episode and asking for lady-guy hooker? It didn't take more than forty-eight hours for us all to accept the story and say it doesn't freak us out (well, unless you were a die-hard Baptist). Joe Biden saying he won't run for President? That took eight minutes for us to accept.
Some people will say that it's a recent trend. I would disagree. You can go back to the 1920s and look at what happened to society after WW I and find literally hundreds of revolutions going on within the American society and our shock levels were being tested on a weekly basis.
These underwear guys? I'm guessing they will go back and use the same picture but some different wording and get some acceptance to run the ad on the subway. After a week......no one much will say anything because it's just not that much of a shock anymore. Frankly, if you were paying more attention to the attire or lack of attire of the New York passengers....you'd be entertained to a higher level (my humble opinion).
Every American ought to pack up a bag and go to New York City once in their life. I'm not talking about a long trip....just five days. After that, your unshockable values will double and nothing will really bother you much.