The term came up today in the news, with the Smollett episode.
At some point, prior to the fake MEGA attack, Smollett had gone to his two Nigerian (fake) associates, and wanted to bulk up like they were. If you go and look at pictures of the two....they look 'Hulk-Hogan-like'. Naturally, they hype that they've got the nutritional program, the work-out exercise, and the stamina to look this good.
Smollett....a couple of weeks prior to his MEGA episode, had come to view the 'look' and the $3,500 often discussed (payment for the attack)....actually was for the life energy coaching business. The brothers were going to help Smollett train, eat, and look fantastic. No, the money wasn't for the fake assault. At least, that's what the brothers say.
The brothers were basically life energy coaches. In Alabama plain-speak....someone to 'kick' your ass, make you eat spinach and low-fat foods, drag you through the dirt to live off 1,200 calories a day, push you to spend two hours a day working out, and to yell at you over health habits.
Most of us don't have $3,500 to throw around, and if we did.....we sure wouldn't have life energy coaches (we would have spent it on resodding the yard, a gas-grill, or a week-long trip to Aruba).
It is a modern-day development where life energy coaches now exist....some with special certificates, and some who've developed a national image (having appeared on the Today Show, or Doctor Phil). I think if you'd told your parents back in the 1970s that you were intent on becoming a life energy coach....they would have thought it was a basketball team or rugby-type sport situation. After the long explanation, your dad would have suggested grain sales, professional golfing, or agricultural implement belt dealer. He would have been blunt in that this life energy coach business....sounds 'fakish' to him.
The potential for this to be a major skilcraft? I'd question that. I spent 90 minutes last night looking around and browsing over people who got into this. Most had some type of two-year degree in nutritional science or physical rehab, and then they went onto to get three or four certificates to round out their resume. Their anticipation is that people just can't go and diet or train on their own anymore.....they need someone to 'yell' at them, and pester them daily.....to stay on some plan to evolve themselves.
How did we get into physical work-outs or body changes prior to this life energy business? I can remember the 1980s and 1990s....where people simply made up a 90-day plan....stuck with it, and about half of them reached the end-point with success, and out of that group....maybe a quarter of those folks found enthusiasm to continue the nutritional diets and significant work-out routines. So the bulk of folks just never stayed with the program. This life energy coaching business is the solution to overcome that shortfall.
A permanent thing? I have my doubts. But I suspect these two Nigerian (fake) guys probably have two-hundred people calling up and trying to get signed up with their program.