Sunday, 26 October 2008
So my ten bits of advice (geared toward papers in towns of 100,000 residents):
First. Don't take any side on any political debate. Simply be factual with what the political dimwits say and leave it at that. If you end up as a Democratic mouth-piece....your conservative readers will dump you. If you act like a Republican mouth-piece....your liberal friends will dump you. Stay out of the discussion of partisan politics. Election year? Just report what they say and stay neutral. Its real simple to do.
Second. Drop editorial pages. The bulk of editorials today are crap. Its fifteen lines of chatter that really don't explain the problem at hand or the fix. You simply take up space and give the high and mighty opinion of the editor or the owner of the paper. Its space wasted. The majority of folks who buy the paper.....don't even read the editorial.....ever.
Third. Put real reporters out on the street to cover the police department, crime, and city hall. That measly one page of local stuff you put out each day? It ought to be double. The Sunday local section? It ought to be four pages. The locals want real local news. They can't get that via CNN or Fox or Newsweek. Give them the local stuff.
Fourth. Local sports matter. Every single day ought to be an entire page of local sports from the high schools to the local college. Interviews, pictures, and statistics ought to be the norm.
Fifth. Every Sunday edition ought to have a half-page dedicated to local history, and another half-page loaded with images of the area from years past. Folks want to find out why Main Street ends here and Carter Avenue starts there. Get a local historian involved and dig up photos from the locals to share each Sunday.
Sixth. Pick out a local and ask ten silly questions. Put forth some humor on occasion which can be appreciated. Most communities have natural comedians....make use of them.
Seventh. If your paper is read by the 100,000 folks of that city....its read by another 100,000 folks who live outside of the town....and maybe in rural sections. They just might have interests in agriculture, gardening, and crops. Get yourself a real ag reporter on the staff...some kid from Auburn....and make use of him.
Eight. Don't let a single mayor, congressman, senator or judge sleep with you. The minute that you let them in the front door....they want preferred criticism. They want you to write love letters to them each month. They want nice coverage that makes them look like a $60 whore. Keep them at a distance and give them simple fair coverage. If they get caught in your reporters snare....give them ample warning that you will publish. If they attempt to buy you off...smile and say "no". Keep things simple.
Nine. Keep good reporters who do their job. Dump the ones who have no ethics. Buy lunch for the guys monthly and mentor them. Ask for the best and demand it.
Ten. You want local folks to buy the local paper and read the local news. Every reader matters. Once you hook them....they stay on the subscription for life. Once you irritate them....they never return. For each 100 readers you lose through stupidity or slanting news for a political party....its money out of your pocket. Why be that stupid?
Thats my two cents of advice. Will anyone of these guys listen? I doubt it. They used to be able to afford mistakes. With less banking credit and higher expectations by the credit organizations....I'm thinking something has to change.
Eric wrote: A man is likely to mind his own business when it is worth minding. When it is not, he takes his mind off his own meaningless affairs by minding other people's business.
It was a curious moment of analysis. By shifting an entire group around and getting focused on other's problems or affairs....they were united.
If you go back to August and read an article by Robert Samuelson.....there is an interesting analysis goes hand in hand with Eric Hoffer's concept of mass movements: "clustered in communities of sameness, among people with similar ways of life, beliefs, and, in the end, politics. Republican fundamentalists congregate with other Republican fundamentalists. Liberal Democrats herd with other liberal Democrats. Environmentalists decamp to Portland, Ore. Child-centered Republican families move to the exurbs of Dallas and Minneapolis."
By 2000, there was a mass movement underway to shift a focus toward the conservative side of America. We needed to ensure the right judges got on the Supreme Court. We needed to ensure that our schools were doing the right thing. We needed to keep taxes in the right prospective. We needed to keep our military strong. Throughout that entire election year....both parties did alot to keep us focused on the problems of others. In the end....George Bush became president and kept the Eric Hoffer concept going for eight years.
What Eric never calculated about in the 1950s....was the power of the mainstream press and the continual slant that could go either way in a talk of news facts (which basically have dissolved away today).
Mass Movement is simple. I can start a story today....get it into the right points of the press, and push the Mass Movement in various directions. I can ensure a Alaskan governor gets great press on a Monday, and by Friday....dump her completely with stories of her $150k New York City wardrobe. I can wipe up a Mass Movement to question one candidate over his actual birth certificate, or question another about his patriotism.
We are mere feathers in the wind with the significant breeze of Mass Movement all around us.
Eric thought Mass Movement could take months or years to achieve some success. In today's environment, you can do it in a matter of 24 hours.
We stand here in 2008....with another Mass Movement in front of us. It doesn't matter which you pick....its a Mass Movement. One side will tell you of the problems with the Supreme Court, the liberal congress, the lack of security in America, and the impending tax doom that will come.
The other side will court us with sweet talk of universal healthcare for everyone, redistribution of tax revenue to help the working class, the end of the war, and "change" (a magical term that could mean anything).
We are left with some Mass Movement that we are now voting for....feeling good about this guy or that guy....hoping for a miracle to shift us out of this rut.
Sometime in two weeks....we'll be told by the media who won, or who should have won. They'll tell us of cheated moments or perceived threats to democracy. We'll have little men of knowledge or intelligence who show wonderfully colored red and blue displays of reality. The numbers, the numbers, the numbers.....it'll be a chorus like the musical Oklahoma....just fancier.
Eric Hoffer didn't really have a sense of humor....he was too busy thinking and pondering. If he were around today....he'd likely be laughing so hard that tears would fall.
We'll missing something. We wander into Mass Movements, and then wander out. We don't have a grasp of anything beyond what the "hot bullet" of the day is from your friendly CNN news team. We dance to tunes that come and go....but never remember the music. We want some perfect NFL game to come, where the good guys win and everyone talks of Vince Lombardi....but we accept some third-rate game with good graphics as a good substitute. We'd like to smoke a true Cuban cigar next year, walk into the clinic with a universal health card, and discover some magical "change"....but then wake up from the dream to find little of our dream in reality.
This is the America of my front porch....welcome to it.
We had some idiot father, who had lost his license for unknown reasons, who had a scooter out on the streets of the village last week. Legally....he's in trouble already....but the accident he had...is pretty serious. He had the scooter out with his 6-year old son on the rear. The dad was drunk. At some point, he runs into a bunch of garbage cans and then hits some barrier or wall.
Dad is a bit injured but the kid is thrown from the bike with several injuries (of course, no helmet, or so we are told).
Dad gets up....drunk (cops measured 30 minutes later when they arrived.....he was 1.1......at around .06 the guy would be considered unfit for driving). He stood up and looked at the bike and the kid crying, then starts to stumble away. Apparently there were at least one or two witnesses to this accident and he knew they would call the cops.
He walks back to his house and just sits there. The kid is still back at the accident....with a couple of townsfolk tending him. Naturally, they call the cops. They come.....do the test.....and arrest him. I'm guessing the guy's wife didn't readily bail him out and he's still in jail today (Sunday).
Charges? Well....drunken driving and leaving an accident would normally just be total loss of a license and a heavy fine. The courts hate to jail anyone because its just wasting good jail space for real criminals. In this case....since the guy already had the license revoked and he left the kid there in the street.....I'm guessing he'll get two or three months of jail time. The judge might ask for the bike to be removed from the premises. The wife? Well.....if I were her.....I'd dispatch the guy with a handy frying pan, but this is Germany where things go differently.
Its a curious thing about alcoholics in Germany. I often hear Germans who want to chatter up about all of the alcohol abuse in the US, and all the drunks that we allow out on the streets of the US. After living here for fifteen years....I'll testify to the fact that just as many Germans drink excessively here.....while most drink and just walk back to their house in a total state of drunkenness....thus avoiding the car. Five or six stout German beers in two hours...and most guys are fairly wasted....toss in three shots of something special....and you've got a guy who spent $25 at the bar and is really "tanked".
The loser in this entire story? The kid. At six, he can't trust this dimwit father of his ever again. The guy wouldn't stay with him at the accident and immediately ran when he got scared. Thats the sad part about this story.
So begins an interesting topic series that I will blog on....Mass Movements and how they work.
The centerpiece? Eric Hoffer in the 1940s wrote a reasonably short piece called "The True Believer". It should never have been printed....Eric really wasn't that great of a writer....but someone saw material in the book that demanded absolute analysis...which is what Eric could do very well.
The book? Well....it ended being printed and even President Eisenhower required the inner members of his staff to read the book.
Hoffer does some fascinating analysis...looking at positive self-esteem and then turning it around...the consequence of lack of self-esteem. He centered this entire focus around Joe Stalin and Adolf Hitler. The analysis is simple....a fanatic who believes in his self-righteousness....really has self-hatred, self-doubt, and lots of insecurity. Hoffer's analysis leads to people who want to make up or compensate for what they have....using mass movements to achieve their status.
Hoffer is quiet fair about this....he could envision the efforts of Islam and Christianity using the same tactics.
A fanatic in any vision...could change and become a fanatic in another vision...from being a Nazi fanatic to a communist fanatic or a socialist fanatic.
The fascinating thing is that Hoffer laid out the tactics....making people feel woeful about their environment and needing it fixed (not taking the action themselves but needing a figure or authority to do that part). He envisioned a sales like approach to this mass movement...like a marketing ploy....you need posters...you need key words....you need a pitch that sells.
Hoffer didn't limit mass movements to non-democratic societies. He knew they could easily fixate themselves anywhere.....even in the US.
About four weeks ago....when banking giant Lehman Brothers filed for bankruptcy protection, Senator Obama did his anti-capitalist chit-chat. He carefully blurred the mortgage industry crisis with the generalized tax policy. Then he said: "I certainly don't fault Senator McCain for these problems, but I do fault the economic philosophy he subscribes to. It's a philosophy we've had for the last eight years, one that says we should give more and more to those with the most and hope that prosperity trickles down to everyone else."
There is a reality to the current recession episode and how things came to be. Senator Obama is one of those who doesn't want to grasp that reality.
I don’t necessarily think that the Democrats came first and forced the banks into this situation. I think the banks came to the Democrats...paid the right folks...and went for more profit. The first step of this spiral had no issues...it was still middle-class on the borderline who just didn’t have enough for a real old-fashioned down payment (it was typically twenty-five percent if you go back three decades ago).
But as time went by...the banks needed more rules relaxed and more methods of profit...so they went down to the next level and got bottom level of the middle class used to the idea of buying a house that was twenty percent more than what they could afford.
Then they went to the lower class and did the same no down payment episode...then onto the house of higher cost.
Step by step...the banks talked their dimwitted friends in congress and the senate into helping them...with money or influence. You could already see problems in 2005 and folks were warning that housing prices would eventually top out and trigger this entire mess. There are lots of commentaries and financial reports in the 2005/2006 era to explain the coming problems. No media organization today wants to discuss that fact. Nor does congress intend to have committee meetings to get down to “blame”...because it starts and ends in the house.
The amusing thing is that we haven’t hit bottom. There are hundreds of thousands of borderline homeowners out there...including the crackheads, deadbeats, illegal aliens, criminals, and regular folks like you and I. If the economy does go into full recession and jobs start getting lost on a major scale...this episode that you see today...will just be a warm-up exercise. This is simply the tip of the iceberg today...and you can only hope that the Administration gets something started up...otherwise...its five year period of woes and misery for all of us.
For soon-to-be President Obama....this is the reality. You've got five years of a mess in front of you and you've spent a ton of money so far to show very little improvement. As we tended to learn out of the 1929 episode....money and government involvement don't really fix the problems at hand. Most depressions work themselves out eventually and life gets back on track. However, if we are on the fast track and you'd like to bail someone out....I'll take a $100k check from the government.
I've seen this picture a dozen times since Friday night. Someone spent a fair amount of time cutting and pasting....to make it work. Right wing efforts? Yep, without any doubt.
The question is....does it portray something that is borderline reality?
I've sat and watched the media over the past twelve months and came to be surprised on various occasions at direct and actually brilliant questions. They actually took some candidates during the primary season and really knocked them down a notch because of stupid comments.
The problem is....these moments are few and far between. Thats my surprise. Some of these efforts have been direct questions that as stupid as you can get....such as the $150k spent in NY City for Palin's clothing. Nothing asked Obama about his high-end suits....that I know cost more than $4k. No one asked him about the nifty $500 shoes that he wore in Berlin for the "mother-of-all-speeches". No one asked Senator Joe about his clothing upgrade...going from Delaware standard to Wall Street style in less than a week.
Why stop there? The media patrol went to Alaska to find as much trash as possible, and a fair amount of family stuff got pumped up and trashed out on various sources. The same guys went to Joe the Plumber and wanted to ask about his own tax situation or why he's not a licensed plumber. Course, these are the same dimwits that had their massive plumbing job done last year and the actual workers didn't have a license....it was the boss's license that sanctioned the work and enabled it to be done. Brilliance in the media is something that doesn't exist.
We have one network news group that has a 5-star player who has enabled the network news team to be almost dead-last in its efforts. They pay massive checks to this individual. They readily admit now, that after the election....and this was announced six months ago when they were dead-last then....that this individual will slide out. So they are basically waiting till January.....with terrible viewership before they can dump this individual. I won't do the responsible thing and name the 5-star player.....simply because I feel sorry for these management dimwits that hired her on orders from above.
We have one network that personally has a bulldog type program each night and the guy running it is one of the most disliked news individuals in the business. Most folks expect this show to fall from grace after the January period as well. Interestingly enough....his show is almost dead last amongst the others in the timeslot.
Blasting the media? No....this more of this a view from the front porch. I don't need to utter a word....they are blasting themselves each and everyday.
The major topic that he dropped in the middle? The Fairness Doctrine. For those without memory....prior to the Reagan era and starting in the 1920s....there was a national law that required all radio and later TV networks and stations to be "fair" and "balanced". The Reagan administration basically found a method to simply dissolve the doctrine. Then came talk radio and the major conservative talk show hosts.
Senator Jeff came out swinging in hopes of bringing the Fairness Doctrine back. In his own words....he felt that the media should be moving to a "higher level" and be balanced in doing so. They shouldn't market one side or the other. Jeff even said that there was a "higher calling" involved here.....as if the government could require a "higher calling" if it felt like it.
I sat and pondered this Senator Jeff guy......this might be the same government that could demand a prayer at the end of each news session or the national anthem at eight each night prior to the network shows coming on. We could even require the pledge of allegiance prior to each NFL football game...which would be a great way of showing citizenship values. Each radio and TV station could have pictures of the President, the VP, the two senators of their state, and even the governor's picture at the entrance of the facility (yeah, that does remind me of the old Soviet state a little....yep.....a little....yep....a good bit).
As Senator Jeff wanted to indicate.....we lived under the Fairness Doctrine for many years and had no problem with it. So this ought to be real simple and we can just return to something like this in 2009 without any issues.
At some point in this interview....Senator Jeff wanted to point out that KKOB used to live under the Fairness Doctrine and things worked fine. The radio host.....Brian Maloney.....then quickly reminded the dimwit that KKOB basically played music during the vast part of this era.
What Brian didn't jump into was that KKOB didn't go into news or talk radio until after the Reagan administration ended the Fairness Doctrine. Then KKOB found lots of business and advertising that didn't exist before. For some reason....folks actually wanted to listen to a network or station that voiced issues they felt were important. The key feature here....if you don't like the service....TURN the KNOB. But then if you were someone of Senator Jeff's nature....you'd like for the knob to be the last thing that is mandated by congress.
I think this concept of "higher level" and "higher calling" sounds great. Its amazing that it has to be mandated by congress in order to work. Something tells me that such mandates would be of zero value.
Should KKOB prepare for 2009? Yep....I'd go ahead and sign up for some country music and some blue grass.....and prepare for a format change. If you can't survive a congressional mandate....just play country music (its safe and congress can't mandate it).