
This week was a fairly slow week in the office. At some point, I had three people come up and ask how to perform a warranty action. After the third person....I decided enough was enough....so I would write one of my famous “all you need to know” papers.
So I pondered for an hour, spent thirty minutes writing this full page of explanation on warranty work, and then hit “send”. Within an hour....about fifteen people had gotten a copy, and it’ll probably continue to flow to another fifteen people next week.
My associate in the next room came over an hour later....after reading this....and then commented. He wanted to let me know that he enjoyed reading what I write because I get to the point and bottom line very easily. For him, it doesn’t matter what I write....it’s always entertaining and insightful. To be honest....he doesn't know I blog....and he's missed out on 3,200 blogs.
For years, I sat and admired Paul Harvey and his stories. I asked myself about ten years ago what made the Harvey stories so readable. And I came to three basic conclusions.
You have to write at a simplistic level. A 12-page story is usually too much for a typical guy to read....so if you can tell an entire story in three minutes or less...then people tend to grasp the whole situation. It’s that way with projects, problems, woes and current events. Get to the meat of the story and let the story tell itself.
Second, there is always a bottom line or lesson learned. No matter what the topic is...whether a coup in Honduras or Wall Street sinking or bad food at some restaurant...there is a bottom line.
Finally, it helps to entertain people along the way. A great story on corruption....always has an amusing slant to entertain those reading it. The same goes accidents and events in the world.
It doesn’t matter if I write in the office or for blogging sake....I write the same way all the time now.
For a kid from a rurals of Bama to have traveled as much as I have....I really haven’t seen enough to change my vision of the world. I still wear the Bama glasses and see things in a Bama prospective. And I suppose that I write in a Bama style as well. The strange thing is that it seems to work.
