After all this Bud-Lite chatter....I sat this week and reviewed the typical German beer commercials.
In about 90-percent of cases....there's some scene of a mountain stream, and 30 seconds of calm chatter about the effort to make a pure beer. Occasionally, it'll be a beach scene, with the calm chatter.
The other 10-percent of German beer commercials? Mostly light humor (what both men and women would laugh about).
The Heineken folks? They typically do a comedy-type situation....30 seconds....something that the typical beer drinker would be amused about.
If any of them had gone the trans route? It would have had to be amusing and I don't think the trans community would be happy over the use of their brand to sell beer in a funny way....at least in Europe.
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